#GET IWORK FOR PC THROUGH ICLOUD NO RESPONSE PC#Whether its customers have a Windows PC or not, iWork for iCloud could convince casual productivity users that they don't need Microsoft Office. Its proposed tools may be "good enough" to keep its customer base from adding to its rival's coffers. What it is doing, broadly speaking, is playing defense. ![]() In other words, Apple isn't expecting to entice Windows-only users into joining the fold simply because iWork for iCloud exists. IWork for iCloud requires an account, something only available to people who own an OS X or iOS device. While iWork for iCloud appears to be part of Apple's long-running strategy to keep its users within its own ecosystem, Microsoft's initiative is an attempt to tap into the iOS market and make some of them paying customers. Timing aside, the two initiatives take very different tacks. ![]() Reports have had Microsoft haggling with Apple for months over terms of the latter's cut for Office 365 subscriptions purchased within the iOS app, and Apple would certainly have known of the timeline for Office Mobile's launch in the App Store. In fact, Apple, not Microsoft, may have been the one that made a last-minute decision. The suddenness made it easy to interpret as a rushed response to iWork for iCloud.īut the lead time required to get an app approved by Apple for the App Store makes it more likely that it was coincidental. The launch of Office Mobile did come as a surprise: Previous reports had pegged a fall 2014 launch for Office, albeit for both iPhone and iPad. "In the same week that Apple announced iWork for iCloud, which is a pretty credible threat to Office on the iPad and iPhone, Microsoft does this." "I found the timing very interesting," said Bob O'Donnell of IDC in a Friday interview. ![]() The two releases in the span of five days caught the attention of one analyst. No Office 365 subscription, no Office Mobile. Microsoft's tied Office Mobile to an active Office 365 account, which costs $99 annually for consumers and more than that for each business user. Apple has not said whether - and if so, how much - it will charge for iWork for iCloud. IWork for iCloud won't reach a public beta phrase until this fall, while Office Mobile was good to go on Friday.
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